Press

Chado sells everything from mascaras and lipgloss to skin primers, plus moisturisers and more. When the home skincare regime just isn’t cutting it, head down to Chado’s beauty and wellness centre in Jumeirah, where you can book in for brow shaping, facials and more.

Sylvia Rossel, Swissmade holistic beauty in Dubai. While driving through Jumeirah 1 or passing through Instagram, you may have noticed the fresh and colorful graphics of the front of Chado Cosmetics Wellness Center, an oasis of holistic “Swiss made” well-being that everyone has been talking about since its opening

11 essential products for a new beauty routine!

Sylvia Rossel founded Chado, her beauty brand in Geneva, to take advantage of the emulation of this city, between luxury and (organic) technology, tradition and innovation. Her credo: make-up that is also skincare, relying on a very Swiss ingredient: Malus domestica apple extract, with strong regenerating power. Initially focused on the eyes and the eyebrows, Chado has developed with shadows, foundations, serums and creams

"Le Soin Pyjama" makes brows and lashes thicker, stronger and fuller with cotton oil and apple stem cell extract. "Pommade Crème Suprême" defines the lashes and can also be applied as eyeshadow and eyeliner

A Swiss brand of luxury makeup-care dedicated to the eyes, CHADO has chosen the Lower streets of Geneva for its first brow spa boutique.Located at 16 rue Neuve-du-Molard and imagined by Sylvia Rossel, founder of the brand, this chic and soothing place offers a menu of unisex treatments based on the Fast-Beauty concept. SWISS BRAND OF LUXURY MAKE-UP

Discover CHADO products to create a simple and fresh look.

On December 14, CHADO opened its space in the heart of Geneva. The complete ranges of cosmetics, the best-sellers that have made CHADO so successful are presented there, as well as the great classics dedicated to the eyebrows.

CHADO, a makeup-care brand, conceptualized in Switzerland, in Geneva, specializing in eyebrow care and makeup was born from the conviction that the look is the reflection of the soul, and that the eyebrows must sublimate it.

The CHADO cosmetics brand has moved to 16 rue Neuve-du-Molard in Geneva. A key step for the house already present in many institutes and large palaces in Switzerland but also internationally.

The "makeup no makeup" effect is the brand's best-seller, which creates textures that are as invisible as they are effective.

LE MAGAZINE L'OFFICIEL

My make-up bag is full of a real clean beauty brand, CHADO, made in Switzerland. Natural colours, great care products and all totale clean.

Make-up trends

Natural cosmetics brand created in Geneva by a nature lover, Chado exudes elegance and simplicity.

LE MAGAZINE NINA

CHADO offers a complete makeup kit, while taking care of your skin, with products with exclusive ingredients.

Sylvia Rossel, creator of the brand, has designed a whole natural range of makeup-specific care for the eyes and eyebrows.Our favorites The Pajama treatment and the Divine Mascara.

A day and night care for denser, stronger eyebrows and eyelashes, all in volume.

A creamy-textured illuminating powder that melts into the skin for optimal radiance. Loaded with pearly pigments, it reveals the light on your face and gives a "glowy" effect for a radiant complexion in an instant!

Our favorites.

ECHO HUILE CRISTAL

A complete panoply for beauty with formulas that make up and treat at the same time thanks to ingredients such as castor oil, cottonseed oil, phytokeratin, vitamins B5 and E or even, star of cosmetology Swiss.

The CHADO range of beauty products goes that one step further, offering the balance of science-based plant stem cell and make-up with the most superior swiss ingredients to defines features without overpowering them.

A 3-in-1 pomade ideal for sculpting and redefining the eyebrows.

Makeup that wants you good.

First Swiss makeup-care brand specializing in eyebrows.

Emphasis on the eyebrow.From the densifying pencil to the nutritive serum, the best make-up and care for an arch and an intense look.

12 products that we treat ourselves to for a doe look

Our best addresses for a flawless look.

It's amazing on definition.

This multitasking formula for eyebrows and lashes can be applied at night. I'm definitely saving it for eyes.

Specific treatments for healthy and strong eyebrows and eyelashes to highlight your look, your expressions and enhance your natural beauty.

The Swiss love their stem-cell science, but this is fun to use too, reacting with the pH of your lips and turning a deeper shade of "natural".

The international phenomenon CHADO represents has taken the whole world in its wake! It is therefore impossible not to be attracted by this new “beauty” gesture.

Dynamic and passionate about cosmetics, the Genevan Sylvia Rossel has just launched CHADO, a care and make-up brand dedicated to eyelashes and eyebrows.

CHADO the brand that will take care of your look. Inspired by the best nature has to offer.